- Art Ford
Art Ford took over the “Make Believe Ballroom” in January, 1957 when Jerry Marshall, who had succeeded the show’s originator, Martin Block,(1935-1954) departed WNEW for WMGM. Before the “Ballroom,” Ford hosted “Ford at Four,” (1954-1957) and “The Milkman’s Matinee.” (1942-1954) Fired in April 1958 in a dispute centered around Ford’s preference for jazz and European recordings, Ford said: “I am happiest when the garde is avant, and the garde is no longer avant at WNEW.” Ford joined WNTA, Newark, where he hosted popular jazz programs on both radio and TV.
Art Ford, "Milkman's Matinee" with Station Manager, Bernice Judis
