Category Archives: Promos

Jock of All Trades

Marv Albert worked as the lead radio voice for New York Giants football on WNEW-AM in New York from 1973 to 1976, succeeding Marty Glickman after Marty started broadcasting for the New York Jets . He also worked as a sports anchor for WNBC-TV in New York during this time. Albert has called the play-by-play of eight Super Bowls, nine NBA Finals, and seven Stanley Cup Finals. He has also called the Wimbledon Tennis Championships for TNT, and has worked as a co-host and reporter for two World Series.

Photo from the Archives of Stuart Zuckerman
Promotion Manager WNEW-AM

Sports Broadcasting Hall of Fame

Marv Albert

 

Saluting the Big Fan – Stanley Cozza

Thanks for posting your dad’s wonderful commentary*. I remember its original airing very well. I had just returned to the station after three years in the Army and 16 months with the Metromedia station in Philadelphia, WIP. One of my jobs was writing your dad’s 6:00 and 7:30 newscasts.

I was also a newlywed; my Jersey-girl wife was the daughter of a crusty old Italian-American butcher, Stanley Cozza, who rarely had anything good to say to anyone about anything. He was, however, a

Sharon Cozza Fisher and Stanley Cozza
Sharon Cozza Fisher and Stanley Cozza

long-running fan of WNEW, his loyalty dating back decades, and because I had gone to work for his favorite radio station, I could never do anything wrong.

Over the years, WNEW’s music policy drifted away from the American standards that had made its reputation, and Stanley drifted with it. Fortunately, he didn’t blame me for the changes, and, a decade later in 1979, when the standards returned to the station, Stanley returned with them. The radio in his grocery store in East Orange went on — tuned to WNEW — when he opened the place in the morning, and it stayed there all day. Ted Brown was a special favorite.

By then, I had left WNEW 1130 — but not the premises — to do the morning news on WNEW-FM, working in the same newsroom, if not on the same frequency. When I left at Christmastime in 1981 for NBC, where I would spend the rest of my career, WNEW 1130 had

Ann Reinking

just circulated a snazzy poster with Broadway star Ann Reinking striking a pose, and as a farewell gift, a whole bunch of staffers autographed the back of it, saluting the big fan, my father-in-law Stanley Cozza.

It’s been sitting in a box for lo these many years, but here it is. I have transcribed the autographs from the back of the poster.

 

Stanly Cozza WNEW signatures

Thanks again, so much, for your loyalty to the station we all loved so much and the staff who made it great.

Best regards,
Andy Fisher

*Editor’s Note: The commentary to which Mr. Fisher refers was posted Feb 6, 2024, and written for broadcast on WNEW-AM February 13, 1970 by Mr. Edward C. Brown.

—   —   —   —

INSCRIPTIONS ON WNEW 1130 POSTER FOR STANLEY COZZA

Stanley – Thank you and Merry Christmas – Tom Whalen

Stanley! We like the music here too! (Especially those of us with a little gray hair!) Keep listening – Happy Holidays! Mike Prelee, News Director

To Stanley – The young lady on the other side is Ann Reinking. I’m sending her to you on Arbor Day. Be prepared – William B.

To Stanley You were my “best” call in the past 175 years.  Stay tuned — or come in and work with me!!  Best, Ted Brown

Stanley – Glad you like our station, we appreciate your listening.  Now what can we do about Andy?  Best wishes, Bob Hagen

Stan – My man – I hear that you are cool & dig purple.  Warmest regards Al Jazzbeaux Collins

Stanley – You are obviously a gentleman with cultured taste and refined judgment when you pick a station to listen to… but… have you had a hearing check-up lately? Merry Christmas John Kennelly

From one with ALL gray hair — for Stanley Steamer — Bruce Charles —

To Stanley Cozza… Thanks for listening to our hard-working WNEW news team… Best wishes, Mona Rivera

Dear Stan, In reference to the above by Mona Rivera, the true “hard work” is that of the listener.  You must be a very hard worker.  Best of everything from the Bald One, Charles Scott King

TO STAN – Christmas full time – the year around for you from a part-time milkman – Gordon Hammett

 

Those ’70s Ad Campaigns

It was circa 1974. Over the previous two years, I had worked as Promotion Manager for fledgling UHF TV stations in Boston and San Francisco. My job was to promote re-runs of old TV series and movies. I wanted to work at a radio or TV station that broadcast live content.

I moved to NYC without a job and interviewed at a number of stations. John V.B. Sullivan was instrumental in hiring me.

I was 26 years old, and enthralled by the caliber of the staff, both the deejays, and the news reporters. (But, the music they were playing was NOT geared to my demographic.)

I still remember the ad campaign I created for the Gene Klavan morning show, which was starting to get stiff competition from WNBC’s Don Imus. It was geared to attract a younger demo that was commuting to Manhattan for their jobs.

The print ads and billboards carried the double entendre headline,

Klavan Gets You Off in the Morning

Which was clarified by a big photo of guys in suits getting “off to work” (as if on a race track).

Sincerely,
Stuart Zuckerman

PS- after leaving WNEW, I moved to the ad sales side of the  business, and mid-career switched to PBS, getting sponsors for national programs.