Gary Stevens, a New York Radio DJ Who Spun the British Invasion, Dies at 84
The following is an excerpt from an article in the WSJ. –MCP-
By Chris Kornelis
March 7, 2025 10:00 am ET
In May of 1967, Gary Stevens told his listeners that he’d gotten his hands on new music from the Beatles that none of them had heard yet. This is what his listeners tuned in for. Decades before the internet, social media, Napster, Spotify and MTV, radio was where you first heard new releases from the Rolling Stones, the Supremes and the Righteous Brothers.
Stevens was one of the WMCA “Good Guys,” the New York station’s roster of DJs at the height of the British Invasion and the halcyon days of Motown. The Beatles had already released “Penny Lane” and “Strawberry Fields Forever” earlier in the year, but Stevens didn’t just have a new single. He had an entire album: “Sgt. Pepper’s Lonely Hearts Club Band.” He claimed that his sidekick—a bear named Wooly Burger—had smuggled it out of England.
“People were not just tuning in to hear music and call letters and news, they tuned in for a friend, a familiar voice that made you feel good,” said Bruce Morrow, aka “Cousin Brucie,” who competed directly against Stevens in the night slot at WABC, where he still hosts a show He added: “If you were successful, you knew the secret: how to talk right directly to an audience. Gary had that secret.”
Write to Chris Kornelis at chris.kornelis@wsj.com
Editor’s Note: Although Mr. Stevens was not a WNEW alumni, he worked with many at WMCA who later landed at WNEW, including, Edward Brown.
