Floppy and the Beast

Julius LaRosa Hollywood walk of fame

Julius LaRosa’s Star on the Hollywood Walk of Fame can be found on the south side of the 6200 block of Hollywood Blvd.

 

 

From Bill Diehl’s magazine rack

Julius LaRosa (WNEW 60’s-70’s) twice made the cover of Radio-TV Mirror in 1953 (Radio still came first then) a solo picture in September and a cover shared with Lou Ann Simms the previous March.

larosa-simms radio TV march 53The story in the March issue concerned cast members of Arthur Godfrey’s radio and TV shows, and a trip they took to Miami to christen TV station WTVJ’s new studios, and do a show there.  They flew down in a charter National DC-6 from Idlewild,  (now JFK International.)  As the plane approached Miami, the article quotes Lou Ann (19 from Rochester)  as saying, “It doesn’t look very big.”  Julius (22, Navy vet from Brooklyn) at her elbow laughed and said “There’s more than meets the eye, believe me.”  

A red plush carpet was rolled out on arrival and “when Julius walked down the steps a sea of Miami girls were there yelling his name and waving autograph books.  He signed his name over and over, grinning and happy.  Lou Ann waited, beginning to see what Julius meant.”  

There was a reception at WTVJ and then the drive up fabulous Biscayne Boulevard and across the causeway to Miami Beach and the Kenilworth Hotel.  Again quoting from the article:  “And now the kids could let go.  They had each asked for a Cadillac convertible apiece to drive while they were here. But incredibly, the demand for rented Cadillac convertibles that weekend was overwhelming, and most of the available supply was already taken.  Eventually the Godfrey troupe got theirs, but for tonight Julius had to make do with a Buick.”

Oh yes, and there was Floppy, the Night-club Doll, a large doll, says the article, that Lou Ann was given at the Clover Club.  “What Floppy needs,” said the irrepressible Julius, ‘is a little excitement.’   The article goes on “…Julius the sadistic kidnapper, if you judged by his fiendish laughter and her blood-curdling shrieks of dismay…stood on the highest diving board, holding Floppy out over the drink. Floppy fell into the pool, ‘poor Floppy’ said Julius, sadly. ‘Beast, beast,’ Lou Ann cried. With that Julius dived into the pool, came up with Floppy in his mouth and paddled ashore like any brave dog rescuing a drowning baby.”

The article concluded with the flight home. “Julius slept. Lou Ann held Floppy under the air-conditioner above her seat.” It sure was another time, wasn’t it!  B.D.

The caption beneath the photo above, reads: A host of little Godfreys—both newcomers and veterans, beaming in the Florida sunshine: Left to right, Julius LaRosa, Janette Davis, organist Lee Erwin, Lou Ann Simms, Marian Marlowe, frank Parker, and Haleloke.

 

He Called The Tune

When the photo at right was published in “Radio-TV  Mirror” magazine in December, 1949, Martin Block was back at his old stand on WNEW after an unhappy year-long engagement with KFWB in Los Angeles, the station where he first went to work in the early 1930’s.  L.A., the second time around, rejected him as a slick, know-it-all New Yorker.   Block, in 1949, was five years away from ending permanently his long run on WNEW which had begun in 1934, when the 31-year old super salesman made an unannounced call on WNEW Station Manager Bernice Judis. After reading a few commercials and, the story goes,  speaking lovingly and at great length  about a common pencil she asked him to describe, he was hired as a part-time announcer for $25. a week.  By the time the “Radio-TV Mirror” photo was published,  he was earning more than $20,000 a week.   

After years of reigning atop the world of popular music with twice-a-day and nationally syndicated “Make Believe Ballroom” shows, movie shorts for M-G-M, TV announcing, music publishing, song writing and other enterprises, Block left WNEW on January 1, 1954, to be heard locally in New York, on WABC.  His final new-beginning was a move to WOR in 1961 for the weekend “Martin Block Hall of Fame” shows.  He was, by then, a stranger in a strange land of Beatles, Stones and Monkeys, no longer the singular voice that called the tune.

  When leaving WNEW, Block was quoted as saying it was strictly business, ABC (his syndicator) had offered him “a much better deal.”  But The Associated Press, in a September 19, 1967 dispatch following his death, quoted a friend of Block’s as saying, “WNEW never let go anybody they wanted to keep.”  

Martin Block’s “Make Believe Ballroom” is best remembered for its big band popularity polls and hit song countdowns, but the man who led the revolution on radio from live to recorded music, hosted many live on-location and in-studio music specials featuring some of the greatest talents of pop music, big band swing and jazz. For just one example, we direct your attention to “The Wonderful World of Louis Armstrong: 70 Years of The Martin Block Jam Session,” which includes audio of a session including Jack Teagarden, Fats Waller and Louis Armstrong.  E.B.

http://dippermouth.blogspot.com/2008/12/70-years-of-martin-block-jam-session.html

Thanks to Bill Diehl for another flea market photo find.

 WNEW1130.com has no affiliation with “dippermouth.blogspot.com” and other websites whose links may be published here.

 

 

Velvel B. Velvel, por ejemplo

Nat Asch, over a  stretch of years, held a variety of positions at WNEW and WNEW-FM that put him in the NY Giants broadcast booth, a GM’s corner office, the clutches of Klavan and Finch, and in an impressive assortment of  Manhattan saloons where he did meet and greet the great.  He posted a comment on “WBW VIS-A-VIS RNR,” which we intercepted and moved over here into this larger space.   Nat wrote . . . .

Williams and Sinatra at Friar's ClubWilliam B. Williams,  also known as Velvel B. Velvel, Guillermo B. Guillermo and half a dozen other non de plumes that he employed to identify himself during his extraordinarily successful daily turns on WNEW, was a master of what is known these days as the Great American Songbook.  I need hardly remind one and all that he named Frank Sinatra “the chairman of the board.”  (When Sinatra was informed that Willie had cancer, he invited Willie to his home in Palm Springs where Willie subsequently spent three weeks convalescing.)   Willie was also a great friend and especially was that so when he introduced me (as well as WNEW’s audience) to Buddy Hackett. More about Buddy at another time.

     Willie B, as he was most familiarly known, had a  clearly defined sense  both of humor and subtlety which was accompanied by a laugh that eventuated into a highly infectious cackle. You simply had to laugh when Willie cackled.

      He had little patience with those artists who “covered” other artist’s musical “hits” and had a way of both playing their music and expressing his distaste for their propensity for what he felt was copying. These days it’s buddy greco called “covering.” By you it’s ‘covering’ and by me it’s ‘covering.’ But by Willie it was plagiarism, larceny! There was, for example, (and he always took advantage of the opportunity to display his language facility by never saying “for example.” He always used the Spanish “por ejemplo.”) the time that a good friend of the station, Buddy Greco, had the hit, “Around the World.”
     Within weeks, the singer Kaye Stevens produced her version of “Around the World” which, it turned out, was exactly the same as Greco’s; tempo, arrangement, exactly the same. (Greco, by the way, never forgave her.) Willie demonstrated his dissatisfaction with Steven’s record by saying at its conclusion, “nice try,”  in an easily identified tone indicating displeasure. 

      Buddy HackettI loved Willie B. He, Hackett and I spent a great deal of time together…mostly laughing because Buddy who, in my opinion owned the single most original comedy mind I had ever encountered, never stopped being hilarious and Willie B. loved to laugh.

      They were the best days of my life.

      Nat Asch

 

“You ol’ spotted dog, you”

jim lowe starr nrth side 6300 blk hlywd blvdNext time you’re in Hollywood, stroll over to the north  side of the 6300 block of Hollywood Blvd., and you’ll come to the spot where they put a star on the Walk of Fame for the ol’ spotted dog, Jim Lowe.  A lifetime devoted to American popular music is what put it there, and for giving radio broadcasting a good name in the years he was on  the air.

You’ll  find, below,  a recorded conversation Jim had with Doug Miles on WSRQ in Sarasota, FL eight years ago,  on  June 4, 2004,  followed by a David Hinkley story in The New York Daily News, from November 10, 2004, about a month after Jim retired, having conceded that “it is,” as he often said,  “later than it’s ever been.” E.B.

http://www.youtube.com/watch?v=OXn5JjiWwL4

A Voice For Classic Pop, Jim Lowe Calls It An Era

BY DAVID HINCKLEY DAILY NEWS STAFF WRITER
Wednesday, November 10, 2004

Frank Sinatra used to create a magnificent moment in his concerts when the lights would dim to black at the end of the Earl Brent/Matt Dennis song “Angel Eyes” and Sinatra would sing, “Excuse me while I disappear.” Now it’s Jim Lowe’s turn.

At the age of 81, Lowe has retired from radio, quietly closing the door behind one of the last hosts from the era when golden-age popular standards were the music of mainstream radio. Late last month, he sent out the last broadcast of “Jim Lowe and Friends,” a weekly show he syndicated.

Lowe recorded the show live at small Manhattan clubs. Perched on a stool, he would talk with jazz singers, cabaret artists and others who keep alive the spirit of the American Songbook. Then he’d let them play.The show was low-key and unfailingly stylish. It was built on echoes of another age, but it was entirely in the present, reflecting Lowe’s lifelong conviction that this style of music is far too vibrant and flat-out entertaining to become a historical artifact.

That said, it was never easy to put the show together or find stations to carry it in a radio world that mostly acts as if music started with the Beatles. But Lowe did it for six years, when he could have been relaxing in retirement at his Long Island home, just because he still liked it. “The show was a labor of love,” he says. “When it became a labor, it was time to end it.”

Born in Springfield, Mo., Lowe didn’t come to New York as a crusader. He came as a songwriter and singer who in late 1955 had a hit with “Close the Door,” then a bigger one – a No. 1, in fact – with “Green Door.” He cut some songs his later fans might think odd, including “Maybelline,” and he had almost as big a hit as Jim Reeves with the melancholy “Four Walls.”

It was also noted that he had a great radio voice, and by 1962 he was doing Saturday nights at NBC Radio’s “Monitor.” A year later he joined WNEW-AM, doing the “Milkman’s Matinee” and “Jim Lowe’s New York,” which featured listener quizzes on esoteric facts. He returned to “Monitor” from 1969 to 1973, then bounced back to WNEW-AM, where he revived “Jim Lowe’s New York,” did a spell on the evening shift and in 1982 became program director.

Neither he nor anyone else could save the station, which finished its own run in 1992. So Lowe, like others, took to focusing on the music.”If all we do is keeping playing ‘In the Mood,’ we’ll end up in a museum,” he said. So he looked for new music that reflected the classic sound and style, and therefore could blend with the old. That’s the music he listens to at home these days, he says, and that’s what “Jim Lowe and Friends” was about. It carried the torch and helped to pass it.

One of those who picked it up, Jonathan Schwartz of WNYC and XM Satellite Radio, has known Lowe since the ’60s and says Lowe’s retirement, while well-earned, saddens him. “Jim Lowe, or ‘Mr. Broadway,’ is one of the passionate champions of the American Songbook,” says Schwartz. “He is a dedicated friend of craft: He was born with the knowledge that ‘home’ does not rhyme with ‘alone.’ ”                                             photos added by WNEW1130

Jim Lowe wrote and recorded “Gambler’s Guitar” for Mercury Records in 1953.

WBW VIS-A-VIS RNR

WBW vis-a-vis RNR

William B. Williams is pictured above in a late 50’s  newspaper ad.  His opinions about rock ‘n’ roll  were evidently expressed in a more courtly manner during a TV appearance in 1963, according to listeners who wrote to him after the show.  Those listener comments were included in one of   WNEW’s  column-like promotional ads, What’sNEW, (see below) placed in New York’s major dailies in 1963 /64. This is the  5th edition we’ve reconstructed from original clips collected by Bill Diehl. 

Footnote: From the mid 1960’s to the early 80’s, WNEW tried to acknowledge top pop music  to no one’s satisfaction. The station’s return in the early 80’s to the style of programming that had long sustained it, was undone by a  succession of owners whose  starvation budgets and programming bludegons rendered the WNEW of times past unrecognizable and without immediate value except for one more sale.   E.B.WBW RNR

Bang! They’re Off!

“. . .news on  the hour and half-hour, Nat Asch Sports Reports . . .part of Klavan In the Morning  once upon a time.  An e-mail and a photo from Stuart Zuckerman appear below.

I was Promotion Manager of WNEW-AM for less than a year (June 1974-March 1975) but have fond memories of the great on-air talent I worked with, particularly Gene Klavan and Julius La Rosa.

 It was a stressful time in the station’s history. A new Program Manager had arrived from the Cleveland station where Don Imus was the morning man. The program manager, John Lund, had been brought in to make the music more contemporary, but not be rock’n’roll. (Think pop Top 40). The on-air talent was not happy. Imagine Willliam B. Williams being told to mix “Baby I’m-A Want You” by Bread in the same set as something by Sinatra.

 I’m most proud of an ad campaign I created for the morning drive program with the somewhat risqué headline. “Klavan gets you off in the morning”.  (The runners L-R: Sales reps. Ed Mohr, Dick Barry, Nick O’Neill, PD John Lund.) Hope this brings back some fond memories to some of the gang that was at Eleven-Three-Oh back then.

klavan gets you off

What’s New #4

WNEW  30th Anniversary promotions in 1963, included a series of column-like promos, What’sNEW, placed in New York’s major dailies. The item below, which appeared in the Times and Tribune in September, 1963, is the  4th edition we’ve reconstructed from original clips collected by Bill Diehl.

Klavan & Finch What's New #4 for web

Pete Fornatale

 Update — Saturday, April. 28, 2012 — Bill Diehl (WNEW/ABC) spoke with Pete Fornatale a couple of years ago on ABC radio, after Fornatale released his ode to the Woodstock era entitled “Back to the Garden: The Story of Woodstock.” http://www.youtube.com/watch?v=1FQSS1UNuJg

 New York Times feature story by Douglas Martin, published: April 27, 2012, appears  below the following item.

 Pete Fornatale, pioneering NYC rock radio deejay and writer, dead at 66

Bronx native was one of first free-form deejays on early FM rock radio

By David Hinkley –  NEW YORK DAILY NEWS

Thursday, April 26, 2012, 4:07 PM

 Pete Fornatelle, a New York deejay, historian and writer who for almost 50 years championed the spirit of musical freedom on the radio airwaves, died Pete Fornatale Thursday at Beth Israel Medical Center. He was 66.

He suffered a brain hemorrhage on April 15 and been in intensive care for the last week.

A native of the Bronx and a graduate of Fordham, Fornatale started his deejay career Nov. 21, 1964, hosting “Campus Caravan” on Fordham’s WFUV.

He continued “Campus Caravan” until 1970, by which time he was also working at WNEW-FM as one of the pioneer free-form deejays on early FM rock radio.

“For the first time, we could play music on the radio the way we played it in our lives,” he said last year. “It wasn’t just the top 40 played over and over. You could play longer tracks, you could play older tracks, you could make the music fit together.

“It was magical.”

“My fondest memory of Pete,” said his long-time radio colleague Pat St. John, “was listening to him one Sunday morning when he was doing a show on different songs about life.

“A particular favorite of mine is a very little-known song by Rick Nelson simply called ‘Life.’ After about an hour, I called Pete and suggested this tune, and he told me he’d just cued it up and it’d be the next song he was going to play.

“It goes, ‘Life, what are we here for? / I want to know more.’”

 

Fornatale worked at WNEW-FM until 1989, when he moved to WXRK. He briefly moved back to WNEW-FM a few years later.

But as commercial radio moved further away from the free-form spirit, he and other free-form advocates became increasingly disenchanted.

In 2001, he returned to non-commercial WFUV, where he hosted a free-form show he had started in 1982 called “Mixed Bag.” He also hosted a weekly in-depth interview show, and he frequently tied both shows to historic or contemporary themes.

His last “Mixed Bag” show on April 14, commemorated the 100th anniversary of the sinking of the Titanic.

“This is just the right amount of radio to be doing,” he said last year. “I have this show every week where I can say what I want, but I don’t have to be scrambling to fill four hours every day. That gets harder as you get older.”

He developed close relationships with artists like Paul Simon over the years and was also active in several charity organizations.

That included World Hunger Year, which was co-founded by his friend Harry Chapin in 1975 and is now run by cofounder Bill Ayres as WhyHunger.

Fornatale raised money and hosted WHY events for many years.

He also wrote a number of books on music, including a history of Woodstock and a biography of Simon and Garfunkel. He often hosted shows on WNET and was a consultant on music projects for MTV and VH1.

He said last year he was always fascinated by “the real stories of what happened with music and songs. So much gets mythologized, but to me the real story is almost always better.”

Pete Fornatale attends the AFTRA Foundation’s 2012 AFTRA Media and Entertainment Excellence Awards in February. Neilson Barnard/Getty Images

He won the Armstrong Excellence in Broadcasting Award in 1983 and received AFTRA’s Media and Entertainment Excellence Award in February at the Plaza.

Fornatale was born and raised in the Belmont section of the Bronx, known as Little Italy.

He was just a few years behind Dion and the Belmonts, who were one of his favorite artists, and he recalled growing up to the sound of vocal harmony groups, as well as Elvis and early rockers.

The first record he bought, he said, was Elvis’s “Hound Dog.”

He graduated from Fordham Prep before he attended Fordham, and after he graduated he spent two years as a teacher before going into radio full-time.

“Pete was always teaching us,” said folksinger and friend Christine Lavin, “even when we thought we were just being entertained.”

Fornatale is survived by his ex-wife Susan and their three sons, Peter, Mark and Steven.

Click on link for New York Daily News http://www.nydailynews.com/topics/Pete%20Fornatale

Pete Fornatale thumbnail photo and WNEW-FM promotion publication added by WNEW1130.com

  

NEW YORK TIMES FEATURE STORY By

Published: April 27, 2012

 Pete Fornatale, a disc jockey who helped usher in a musical alternative to Top 40 AM radio in New York in the late 1960s and early 1970s, presenting progressive rock and long album tracks that AM stations wouldn’t touch and helping to give WNEW a major presence on the still-young FM dial, died on Thursday in Manhattan. He was 66. The cause was complications of a stroke, his son Mark said.
 
Pete Fornatale in 2002 at WFUV at Fordham University, where he first hosted a radio program as a sophomore there.Photo by Ting-Li Wang/The New York Times
 
 
FM radio had been around for a while but did not come of age until the 1960s, when, amid the whirlwind of a growing counterculture, the federal government mandated that FM stations carry different programming from that of their sister AM bands. Enterprising D.J.’s grasped the chance to play longer, fresher, rarer music and give voice to the roiling political and social issues of the day.
 
Mr. Fornatale was at the forefront of the FM revolution, along with WNEW-FM colleagues like Scott Muni, Rosko, Vin Scelsa, Dennis Elsas, Jonathan Schwartz and Alison Steele (who called herself “the Nightbird”). They played long versions of songs, and sometimes entire albums, and talked to their audiences in a conversational tone very different from the hard-sell approach of their AM counterparts.
 
WNEW-FM may have been the most influential experimenter. When the station dropped rock music for talk radio in 1999, Billboard called it “a legend, affecting and inspiring people throughout the industry.”
 
Mr. Fornatale (pronounced forn-a-TELL) had actually beaten WNEW to the punch. As a sophomore at Fordham University  in 1964, he persuaded the school’s Jesuit leaders to let him do a free-form rock show on what was officially an educational station. He continued that show for a few years after he graduated, and for a while could be heard on both WFUV and WNEW.
WOR-FM became the first commercial station in New York to adopt the format, in 1966, but abandoned it after about a year. WNEW, with the slogan “Where Rock Lives,” adopted it in 1967.
Mr. Fornatale came on board in 1969 and quickly moved to the center of New York’s music scene. He gave early exposure to country-rock bands like Buffalo Springfield and Poco. He did one of the first American interviews with Elton John, and got a rousing ovation when he brought a rented surfboard to Carnegie Hall for a Beach Boys show. He introduced Curtis Mayfield to Bob Dylan at a Muhammad Ali fight.
In 1982 he started “Mixed Bag,” a program that emphasized singer-songwriters, on Sunday mornings. His regular guests included Suzanne Vega, who introduced herself to him by sending a fan letter.
One of Mr. Fornatale’s signatures was playing songs that followed a theme. It might be colors, with a playlist including the Beatles’ “Yellow Submarine” and Joni Mitchell’s “Blue.” Or it might be great inventions, as when he celebrated the 214th anniversary of the United States Patent Office. Or the theme might simply be radio.
Peter Fornatale was born in the Bronx on Aug. 23, 1945, and graduated from Fordham Preparatory School, on the campus of Fordham University. His introduction to rock ’n’ roll came in 1956 when his father summoned him to the television to see “this crazy guy” — Elvis Presley. The first record he bought was Presley’s “Hound Dog.”
Mr. Fornatale graduated from Fordham with a degree in communications in 1967 and taught English at a Roman Catholic high school before joining WNEW. His voice drew praise for its mellow, almost professorial tone, although some listeners may have chosen to describe it as nasal.
By the early 1980s, stations specializing in what had been known as free-form radio were bringing in business consultants who urged less variety in records and more control over the disc jockeys. Mr. Fornatale later complained that he and his colleagues had been demoted from chefs into waiters, “and fast-food waiters at that,” as he told The Record of Bergen County, N.J., in 1999.
He left WNEW in 1989 to follow the station’s program director to WXRK-FM (K-Rock), which followed a more conventional approach to pop music. Mr. Fornatale’s show came on after Howard Stern’s. Mr. Stern, whose shock-jock format was becoming radio’s new wave, called Mr. Fornatale the “anti-Stern.”
In 1997 Mr. Fornatale returned to WNEW-FM, which had decided to go back to album-oriented rock after a succession of owners and formats. But within a year the station had changed formats again, to talk. In 2001, Mr. Fornatale returned to where he had started: WFUV. “I love the idea I’ve come full circle,” he said.
Mr. Fornatale wrote several books, including one on the making of Simon and Garfunkel’s 1968 album “Bookends,” and one on the Woodstock music festival. He was also the main writer for a series of 600 trading cards on the life of Elvis Presley.
He had lived for six years in Rockaway, Queens, and the previous four decades in Port Washington, N.Y.
Mr. Fornatale’s marriage to Susan Kay Flynn ended in divorce several years ago. He is survived by his sons, Peter, Mark and Steven, and his brother, Robert.
His WFUV show, which like his earlier WNEW singer-songwriter show was called “Mixed Bag,” ran from 4 to 8 p.m. on Saturdays.
“If you give me the right idea for a program,” Mr. Fornatale said in 2004, “I can give back to you a three-hour journey where, if you tune in at any time, you’re likely to hear something that will entertain you. But if you take the ride with me, when we get to the end, you’ll say, ‘Wow, what a long, strange trip it’s been.’ ”

Civil Rights Jazz

As a jazz DJ/journalist, Chris      Albertson arrived  in New York in 1960  from Philadelphia radio stations WCAU and WHAT-FM.  While employed as WNEW’s Continuity Director, he was also producing  jazz recordings   and working nights as a volunteer at leftist, avante garde WBAI-FM. He left WNEW in 1964 to work at WBAI full time, eventually becoming General Manager.

From his WNEW files, he sent us captioned website photos from a 1963 special event MC’d by William B. Williams at  the North Stamford, Conn. home of Jackie Robinson.  Albertson was there to record the event. 

On his website, Albertson wrote, “I made a stop at one of my favorite blogs, Villes Ville and learned the sad news that Joya Sherrill left us on June 28, 2010. You may recall that Joya sang with Duke Ellington’s Orchestra off and on between 1942 and 1959. I took this photo of her in 1963, at a summer afternoon lawn party thrown by Jackie Robinson and his wife as a benefit to raise bail money for SNCC. (Student Non-Violent Coordinating Committee).

Many performers were there, including Quincy Jones and Billy Taylor, The Dave Brubeck Quartet, and the Ellington Alumni Orchestra, led by Mercer Ellington. . . I was there with William B. Williams and a WNEW crew. “

 

 “Here are  more photos from that afternoon. Willie B was the MC and you’ll spot our host behind him.”

 

More later from Chris Albertson’s Klavan and Finch file.  His web biography:   http://en.wikipedia.org/wiki/Chris_Albertson

“Södertälje Calling”

After reading Wolfgang Hanson’s letter (below) Andy Fisher sent this e-mail comment.  “I believe one of the engineers once told me we got a DX card from Iran.  We were regularly received in Britain, and two BBC officials stopped by the station one night to say that they listened to WNEW’s 1AM newscast at Broadcast House in London every morning at 6.  Lots of people in Nova Scotia listened to us on a regular basis, and in distant parts of New England, we came in at night like a local station!”

Södertälje, Sweden is about 19 miles from Stocholm.  Bjorn Borg was born there. The Big “W” had a pen pal there. Thanks to Bill Diehl for this special delivery. Clicking on 14-year old Wolfgang Hanson’s  letter should enlarge the image.

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