William B. Williams is pictured above in a late 50’s newspaper ad. His opinions about rock ‘n’ roll were evidently expressed in a more courtly manner during a TV appearance in 1963, according to listeners who wrote to him after the show. Those listener comments were included in one of WNEW’s column-like promotional ads, What’sNEW, (see below) placed in New York’s major dailies in 1963 /64. This is the 5th edition we’ve reconstructed from original clips collected by Bill Diehl.
Footnote: From the mid 1960’s to the early 80’s, WNEW tried to acknowledge top pop music to no one’s satisfaction. The station’s return in the early 80’s to the style of programming that had long sustained it, was undone by a succession of owners whose starvation budgets and programming bludegons rendered the WNEW of times past unrecognizable and without immediate value except for one more sale. E.B.